Spotify — Fans First

Spotify wanted to reward its most devoted fans. By analyzing user data, they identified those who listened most to various artists. These fans received exclusive invitations to concerts with their favorite artists.

For the Spotify Fans First campaign (2018–2019), I led the production of content for Spotify’s Nordic social channels. Artists and fans were interviewed to create content that brought the campaign to life and strengthened relationships with artists, record labels and fans.

Photographers:
Fredrik Lewander
Julia Dansarie
Kristofer Fahlgren
Rickard Eriksson

Delivery: Content (video and still images), project management, creative direction and content development.